The following is a high-level overview of how Fi developed a global, multilingual interactive campaign for HTC Sense.As part of the design and development process, Fi worked across multiple time zones, in our New York and Stockholm offices, to achieve efficiency and to broaden the range of talent.We started with a Discovery phase, to gain valuable market and brand insights directly from HTC. We conducted key stakeholder interviews and immersed ourselves in the HTC brand.
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