A CULTURE OF REINVENTION

摘要

A picture is worth a thousand words, as the adage goes, but to the FUJIFILM Corporation, it is worth so much more. In 2000, photographic products accounted for 60% of Fujifilm sales and two-thirds of its profit. But with the market shifting away from film to digital cameras, Fujifilm's core business was threatened. It had to try a radical reformation to survive and thrive.