STUDY AND COMPARISON OF MOBILE BANKING APPLICATIONS - TOWARDS THE TRUST PERSPECTIVE

摘要

Banking sector is one of the most primitive and powerful financial service providers to common man. It has extended its services through various channels to reach its customers and to thereby enhance customer satisfaction. From banks to the upcoming satellite banking, banking channels has witnessed a massive growth. Among the various channels, mobile banking has gained wider popularity with the growing number of smart phone users. Various public sector and private sector banks have launched their mobile applications to improve their customer. This paper presents a study of the various services offered by mobile banking applications and presents a comparison of the applications of various public and private sector banks. Based on the study, this paper aims to determine the level of trust that can be achieved based on the various parameters that are considered for study. It also reveals the space for various banks to improvise their services and also highlights the need for provisioning various other services that can be incorporated to mobile banking applications.