Multimodal deep neural networks for attribute prediction and applications to e-commerce catalogs enhancement

摘要

Compiling and managing huge e-commerce catalogs is a hard and time-consuming task for a retailer. In particular, deriving standardized and structured descriptions from unstructured data modalities, such as texts and images, is crucial to the performance of search engines and the general organization of virtual store databases. In this paper, we propose methodologies and strategies based on Deep Learning classifiers to structure, update, and inspect large e-commerce catalogs. To this purpose, we exploit multimodal representations combining data from images and unstructured textual descriptions to identify relevant labels for e-commerce applications. Such modalities of data are employed to train deep neural network architectures, which are then able to automatically recognize attributes. Three classes of architecture were investigated: variations of the VGG architecture for recognition from images; architectures combining embedding, convolutional and recurrent layers for text recognition; and hybrid architectures that combine elements from each of the previous architectures. We also propose tools that allow the detection of insufficiently descriptive visual and textual data, which can be later manually improved; and automatic enhancement of attribute annotations through neural network predictions. Using a database that we collected through a Web Crawler from a large e-commerce site, we show in our experiments that hybrid architectures achieve a better result in the classification task by combining both types of data. Finally, we show results of a case study performed to demonstrate the potential of our strategy for insufficiently descriptive data detection. We conclude that the proposed tools are effective to rectify, enhance, and efficiently update e-commerce catalogs.