Sony Launches Augmented Spider-Han Mobile App

摘要

In anticipation of the release of The Amazing Spider-Man~(™), in theaters on July 3, 2012, and as a companion to the new trailer launch for the film, Sony Pictures Entertainment has launched a free mobile application themed to the movie. Developed using Qualcomm's Vuforia~(™) platform, the application is available for iPhone, iPod touch, and Android~(™) devices. The Amazing Spider-Man Augmented Reality (AR) application allows fans worldwide to discover Spider-Man in online and real world environments by finding specially marked movie-themed images and scanning them to activate interactive, 3D Spider-Man animations.