The maturing Chinese market

摘要

China is unique, bridging a tech-savvy modern market and an emerging, rural one. Kaiser Kuo of Baidu, China's biggest search engine, noted at the last Asian LocWorld that he is "hard-pressed" to find an example of an American internet giant that had succeeded in China, mostly due to bad localization. Although most people tend to blame this on the governmental firewall, Kuo pointed out that between the years 2002 and 2008, very few websites outside of China were blocked by the Great Firewall of China. Even so, international companies such as Twitter and Facebook lagged far behind local competitors.