Using the localization process to resonate with travel audiences

摘要

Most business and website owners understand the importance of having localized content for each of their target markets. Localization makes it easier for customers to understand the products and the services you offer, and makes it easier for customers to convert — it may determine whether or not they click the "order" button on your website or go to your competitors' sites. As web competition grows, simply translating your content is not enough. While more websites are implementing a push for personalized content and better user experiences on sites, it is also true that websites and businesses overlook or ignore locale-specific interests to improve the content for the target markets they are serving.