At the 2014 Geneva Motor Show, I caught the Toyota press conference for the 2014 Aygo. If you're not familiar with this model, that's understandable. The Aygo is Toyota's A-segment entry for Europe, a city car one size smaller than a Honda Fit, powered by a 1.0-liter, three-cylinder, 68-horse engine. Swappable body panels and customizable sticker kits were the buzzwords bandied about during the presser, all to the backbeat of Icona Pop's hit single "I Love It." The song's hook, "I don't care, I love it," is fitting: Toyota's European operation hopes the Aygo will draw young, hip, city dwellers not just to the brand, but to the very idea of owning a car. To denizens of London, Paris, Frankfurt, and Milan, vehicle ownership isn't viewed as the birthright it is to most Americans. Plentiful public transportation and the high cost of purchasing, insuring, parking, and maintaining a vehicle in densely populated urban centers make cars a luxury, not a necessity.
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机译：在2014年日内瓦车展上，我赶上了2014年Aygo的丰田发布会。如果您不熟悉此模型，那是可以理解的。 Aygo是丰田公司在欧洲的A级入门车，它是一款尺寸比本田Fit还要小的城市汽车，由1.0升三缸68马力发动机提供动力。可互换的车身面板和可定制的贴纸套件是压制期间流行的流行语，所有这些都与Icona Pop的热门单曲“ I Love It”背道而驰。这首歌的钩子是“我不在乎，我喜欢”，这很恰当：丰田公司的欧洲业务部希望Aygo不仅吸引年轻，时髦的城市居民，不仅吸引品牌，而且吸引拥有汽车的想法。对于伦敦，巴黎，法兰克福和米兰的居民来说，拥有汽车并不被大多数美国人视为与生俱来的权利。大量的公共交通以及在人口稠密的城市中心地区购买，保险，停车和维护汽车的高昂成本，使汽车成为一种奢侈品，而不是必需品。
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