Luca Cordero di Montezemolo

摘要

The day we met, Ferrari chairman Luca di Montezemolo was able to announce that his firm's new strategy is bearing financial fruit. The automaker isn't selling a greater number of cars, but it's making more profit. Which gave him an easy and topical answer to this perennial question: Will Ferrari ever follow Porsche, Bentley, Mase-rati, and Lamborghini to build an SUV? "No," came the monosyllabic reply. A pause and a smile. "Not while I am here. We have the FF. And we are limiting the number of cars we build, so why do an SUV? Today, we have five models: three V-8s (the California, 458 Italia, and 458 Spider) and two V-12s. Plus the limited and special series the LaFer-rari and 458 Speciale. They're all complementary-different Ferraris for different Ferraristi. In the mid-1990s, we had the 348 and 512TR, and they were too similar."