WITHOUT ITS ROADSTER, PORSCHE

摘要

That was the headline on a New York Times story published on January 20,1996, detailing the German marque's effort to turn around its finances and reinvent the way it had built cars for more than 40 years. As the newspaper pointed out, the company that produced must-have products for the upwardly mobile during the cartoonishly decadent '80s-in 1986, North American sales exceeded 30,000 units-had reached its last gasp. Antiquated, inefficient manufacturing processes collided head-on with an economic recession and a misjudged, aging product range to result in just 3,713 sales in the same region in 1993. Threatened with bankruptcy, Porsche had to change.