ALONG WITH HIRING A PROFESSIONAL TO HELP YOU MARKET YOUR SHOP, THERE ARE SOME SIMPLE THINGS YOU CAN DO TO PERSONALLY BOOST YOUR MARKETING PLAN

摘要

Though marketing options out there are bound- less with ever increasing numbers of smart, capable and relevant players vying for your business, marketing remains a big challenge for most of us in the tire and automotive repair worlds. Unlike 10 or 20 years ago when marketing relied on direct mail and print advertising, today's tools are smart, adaptable and precise, yet still provide no guarantee of success. While you were working to change and adapt to these new marketing tools and realities, so was your competition. Getting that customer in your door remains a major challenge for all of us. The trick with marketing is that you actually have to do it to get a return or to see an improvement in your car count. For a great many of us of the automotive world, marketing is ineffective because we don't do it or do it poorly.