Caffe Ladro's e-commerce platform improves online order efficiency

摘要

Caffe Ladro, a Seattle coffee institution since 1994, currently operates 16 retail cafes in the area. Well-known as a pioneer of sustainably and ethically produced coffee, the company sources and roasts its own single-origin and blend coffees, and bakes its own pastries and desserts. With both coffees and baked goods available online for retail and wholesale customers, Web-based sales are an increasingly important component of the company's business model. In fact, according to Adrienne Kerrigan, wholesale marketing coordinator at Caffe Ladro, the company's desire to improve online order efficiency was a primary driver for its movement to a new e-commerce platform in 2015.