ProFlowers guarantees freshness-even a week after Valentine's Day delivery. Flowers must be received, processed, kitted into orders and shipped within hours after our distribution centers receive them. That requires visibility, not only into our own operations, but into the information supply chains feeding us. We need suppliers to give us information in the right formats to keep product moving (i.e., bar codes for each SKU, a box ID, P.O. number and a lot number indicating cut date). Not all suppliers are equipped or eager to oblige. What entices them to comply?
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