You won't ever believe this but I had a private bet with myself that BT would plump for Fusion as its brand name for the fixed-mobile service it had, until this month, kept under the wraps of the working title Project Bluephone. As I'm fairly sure you wouldn't have found a bookie to take a bet on such a gamble, I'm also sure I wouldn't have put my real money where my thoughts were, but by some mixture of coincidence (the local gym where I live, and which taunts me as I scurry past each evening, untoned and unfit, is called Fusion) and intuition, (it's quite a common term for concepts that blend two existing entities) I had stumbled upon BT's chosen moniker. How exciting for me.
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