Mobile TV might just have been the most talked about service this year. On the one hand was the increased uptake in clip-driven, on-demand 3G services, which were given a boost by key events such as the World Cup, and the increasing number of handsets in the market. But perhaps more notable has been the increasing awareness of digital mobile broadcast. Digital mobile broadcast TV threatens to change the rules, adding value to a host of players in the industry, but also changing the dynamic of operators' business. Operators also face tough decisions on technology, spectrum and which business model to adopt. Here, Keith Dyer speaks to Peggy Johnson, president of MediaFLO Technologies, a company dedicated to the commercialisation of its mobile TV technology.
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