Elemental: Software-Defined Video Paving the Way for OTT and Live-to-VOD

摘要

The traditional living room where families and friends gather to watch TV is giving way to virtual rooms that cross time zones, attract diverse communities, and may not contain a television at all, writes Mark Horchler, International Marketing Manager, EMEA. Sharing a viewing experience in a physical space is fast disappearing as today's consumers engage and interact with anytime, anywhere entertainment using connected devices. With nearly infinite combinations of consumer video preferences, devices, formats and protocols and an abundance of new OTT and live-to-linear VOD services, operators require limitless flexibility and scalability from their video infrastructures. Increasingly, media enterprises are turning to software-defined video (SDV) solutions as hardware-based approaches simply cannot keep pace.