Some 20 years ago, I was working in the local government unit of the Labour Party. One of my jobs was to prepare a campaign pack for candidates contesting local elections. Together with lots of clip art, campaigning tips and mock leaflets, the pack included briefings on Labour's approach on all the main policy areas. It was, though I say it myself, a thoroughly professional piece of work. Or so I thought. A few days after the pack was sent out, I was summoned to the office of the Labour Party's director of communications - who at that time was someone called Peter Mandelson. 'Ah Robert,' he said, in his ineffably smooth manner. 'That pack of yours. I am afraid you are going to have pulp part of it.'
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