The ongoing campaign by MJ reporters to shoehorn gratuitous celebrity references into the magazine reached another milestone this week, with news that the lovable knitted PG Tips' character Monkey is fronting a new recycling campaign for councils in Essex. Monkey, who is voiced by comedian Ben Miller and stars alongside comedian Johnny Vegas in the telly ads, is encouraging residents to recycle tea bags in a new campaign by Unilever UK, Brentwood and Chelms-ford BCs, and the Waste and Resource Action Programme.
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