If you think councils have an image problem, then just consider what the spin-doctors in Brussels are grappling with over how to sell the EU to its 500 million, increasingly sceptical citizens. Such a challenge formed the cornerstone of a two-day event of 700 public sector communications managers from national, regional and local governments across the EU called Europcom, held by coincidence in Brussels just days before EU leaders met in the same city to decide the fate of the euro last week.
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