Should private sector suppliers brand 'local'?

摘要

It is hard to believe that when the UKs utilities were privatised in the 1980s the arch patriot Mrs Thatcher would have welcomed the fact they would eventually be bought by foreign-owned multinationals and that dividends from tap water in Sur-biton would line the pockets of shareholders in Australia. But then, as she displayed when she placed a handkerchief over the short-lived 'international' logo designed for the once state-owned British Airways fleet, Mrs Thatcher was by no means signed up to global capitalism, especially when it was to the detriment of British firms. What she wanted was British capitalism.