Hulls ambitious investment and regeneration strategy can be summed up in three words - jobs, jobs, jobs. Its success is reflected not only in a sharp drop in the numbers claiming unemployment support but also in the ongoing commitment by world-class companies like Siemens, Smith & Nephew and Reckitt Benckiser (RB) to the city. But investment is also linked to city centre renewal with a major drive to revitalise the historic quarters -part of a long term plan to realise Hull's potential as a tourism destination.
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