APPROACH

摘要

Keep up the good work. Consider replicating innovation capabilities in adjacent markets.rnIncrease innovation investment. These are the only companies for whom pouring money into all projects is a good idea.rnConsider whether you have enough commercialized projects and how many of them have failed to survive high-stress periods. Tighten your project approval criteria and focus more on brand support and maintenance.rnA new innovation strategy with clear market and technology priorities is likely needed. Review the ideation process and organizational incentives, with a focus on understanding whether there are enough high-impact ideas.