A number of scholars and executives have used the term "emotional capital" in vari ous contexts - but not always with the same definitions.' In this article, we define emotional capital as the aggregate feelings of goodwill toward a company and the way it operates. Within a company, emotional capital can be built by the actions of ex ecutives. It represents the emotion-based assets that the organization has developed over time with its employees. We see emotional capital as a specific dimension of social capital, a well-known concept defined as the goodwill available to individuals and groups."
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