Introducing the Social Business Hub

摘要

MIT Sloan Management Reviewhas launched our newest online Innovation Hub - on social business. We've been publishing articles about the managerial implications of social media for a number of years, and while there is a great deal of hype about social media's impact on the marketing function and its importance to consumer relationships, its greater potential may lie in enhancing organizational performance. This is one of the key areas we will be focusing on, in collaboration with our sponsoring partner, Deloitte. Keep up with our latest news about social business by signing up for the new, free monthly e-newsletter on the subject.