The Emergence of Chief Digital Officers

摘要

As digital technologies shift responsibilities in the C-suite, some businesses are creating a new position, the chief digital officer or CDO, to focus their digital strategy. Appearing in many industries, CDOs share a similar mandate: Provide strategic oversight and create a big-picture view of how digital technologies can make a difference to the entire organization. Well-known organizations that have hired a CDO include NBC News, Harvard University and the city of New York. Questions remain though, about when an organization needs a CDO and to whom the CDO should report. The addition of a CDO to the traditional C-suite will change both group dynamics and organizational strategy.