Slurp & Chew a Big Hit

摘要

Slurp & Chew Your Way to Dental Health, an educational campaign by The Dairy Council which engages consumers on the dental health benefits of milk and cheese, is a big hit with consumers, according to recent research carried out by Colgate. Launched in February 2008, Slurp & Chew began with a 30 second animated educational clip which is currently airing in numerous dental surgeries across the UK. The 30 second slot is included in a digital compilation of entertainment, education and advertising which runs on a closed loop throughout the day to capture the attention of people waiting to see the dentist.