Dairy Uk Launches Proud Of Dairy Campaign

摘要

Making the nation 'Proud of Diary' is the aim of Dairy UK's latest campaign. Unveiled at Dairy UK's summer reception held at Westminster on 9 July, the logo and strapline "producing tasty and nutritious food for consumers" aims to instil a sense of the positive achievements of the dairy industry among government, media and commerce. Dairy UK Director General Jim Begg commented: "An enormous effort is made at every stage of the dairy supply chain to ensure that consumers end up with a huge choice of high quality, nutritious dairy food. "From farmers and processors on to distribution, the dairy industry is making big strides to reduce the environmental impact of milk, innovate and respond to consumer trends."