The organic dairy sector has been a star performer in a fairly gloomy 12 months for organic food as a whole, according to the Soil Association's 2009 Organic Market Report.rnBoth milk and cheese sales increased in 2008, by 10.6% and 11.5% respectively, according to TNS Worldpanel data.rn"The reason for the resilience of organic dairy in difficult trading circumstances can be attributed in part to successful communication of the nutritional differences between organic and non-organic milk. Comparatively low price premiums are also a factor, as the difference between the retail prices for organic and non-organic milk can be as little as 15%," says the Soil Association.rnThat may be changing and consumers might not be as fussy as the association suggests. DairyCo says that in the 52 weeks ending February 22 2009, British consumers purchased 166 million litres of organic milk, a slight fall of 1.5% from the previous year, according to TNS data. Following a period of significant growth and a year of relatively stable volumes, demand for organic milk now appears to be declining.
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