Strong sales growth for Tickler extra mature

摘要

Milk Link has announced the launch of a new, larger 350g pack of its Tickler extra mature Cheddar. The new pack went on sale nationwide in Waitrose and Morrisons in April.rnThe new pack size builds on the success of the 200g Tickler pack, and supports plans by Milk Link to expand export sales of the brand, predominantly focusing on the US market and other English speaking countries.rnBrown, 'non-woven' film - a tactile, versatile packaging option which feels and looks like brown paper - has been used to aid stand out on the shelf, improve brand awareness and encourage trial.