Industrial Focus

摘要

We live in a tough market. And it is not getting any easier. Cultural differences in business practices, globalization, changing customer demographics, rapid technological development and budget austerity are all playing their part in making life more difficult for the small or medium-sized enterprise (SME), despite the fact this is the very sector from which much of our innovation stems. It is interesting, therefore, to see encouragement in the continued dogged - and successful -performance of Portuguese communications specialist EID, whose Commercial Director, Eduardo Prata, recently spent some time talking to Tim Mahon (Moench Publishing Group) about his company.