How to Do Business in the Great North

摘要

Although Norway, Sweden, Finland and Denmark have historically beenuniversally branded as a single region, those seeking to do business inthis part of the w orld would do well to recognise the acute differences between the countries. For example, when conducting business in Norway,vendors m ust be aware that Norwegians do not feel included in the termScandinavia, rather preferring ‘the N ordics.’ Despite these cultural differences, however, Scandinavian and Nordic countries remain a tight-knitgroup, with the Nordic Defence Cooperation (NORDEFCO) organisationsignalling its intent to continue this effort into the future.