Gold'n Plump Goes Bare

摘要

Shoppers walking up to the poultry section in a supermarket and seeing chicken with the Just BARE label in the cases may be drawn to it initially by the unusual name. Looking at the product, they'll certainly see something different in the meat case that they haven't seen before.rn"Well, there's no doubt that the first thing consumers may notice is the name of the product," Julie Berling, director of marketing communications and brand strategy for Just BARE Chicken, says with a smile. "And they'll see that the product lives up to its name - the view is mostly chicken and very little in the way of packaging."