Mail Order: Well Done

摘要

Chicago-based Allen Brothers' catalog business is vibrant and growing, says Todd Hatoff, president and CEO. "Everyone thought when the Internet started to become popular in the 1990s it would end the catalog business," Hatoff says. "Well, not quite. Competition on the Internet is far greater and far more complicated than the mailer. If you're not savvy on Internet technology, you can lose your shirt."