Development time and new product sales: A contingency analysis of product innovativeness and price

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• 来源
  《Marketing Letters》 |2009年第4期|415-415|共1页
• 作者

  Fred Langerak; Serge Rijsdijk; Koen Dittrich;

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• 作者单位

  Innovation, Technology Entrepreneurship and Marketing group, School of Industrial Engineering, Eindhoven University of Technology, P.O. Box 513, 5600, MB, Eindhoven, The Netherlands;

  Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands;

  Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands;

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• 原文格式 PDF
• 正文语种 eng
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