Digitalization & A Connected Workplace Culture

摘要

Technology, from mobile to cloud to social media, have all had an enormous impact on the way companies operate and interact with their staff and customers. However, research from technology media company IDG, found that while 89% of companies plan to adopt a digital-first strategy, only 44% of them have actually done it. While the shipping industry has been slow to adopt digital technology, there are signs this is changing. According to the Navis Business Bellwether report -an ongoing benchmark study designed to track the perceptions, intentions and mind set of the global maritime industry - approximately 90% of respondents expect their company to increase technology spending this year and 56% indicate spending will increase by six percent or more. Investing in technology, particularly cloud technology, could bring tremendous benefits to shipping companies - improving collaboration between teams on shore and at sea and creating a connected workplace culture that supports strategic business goals. However, companies need to be mindful of how they approach digitalization.