JOINT MARKETING COLLABORATION

摘要

Heesen Yachts has launched a joint marketing collaboration with VistaJet, the world's premier luxury private aviation provider.rnAnnounced at the Abu Dhabi Yacht Show 2010, the non-commercial relationship will enable both companies to capitalise on the synergies that exist between their respective target customers: yacht owners and leasers, and users of business aviation services. The announcement reflects the growing trend in the high-end luxury sector for companies from different sectors but with a shared customer demographic, to work together on joint marketing initiatives to cost-effectively build opportunities and deliver business growth.