PMCA product innovation course

摘要

Twenty-one students participated in PMCA's recent Product Innovation for the Confectionery Industry short course.rnPractical experiences during the course included a backstage tour of the Disney theme park emphasizing the company's approach tornleadership excellence, people management, quality service, brand loyalty and inspiring creativity.rnOther highlights included an idea-generation session, complete with live consumers, and an Extreme Brand Makeover presentation.