The Drama of LIFE SAVERS: Another of Our Little Journeys to Candy Plants Around the World

摘要

THE lights go out, and across the picture screen flash the words: "If it hasn't a hole it isn't a LIFE SAVER." For more than a quarter of a century, ever since Edward J. Noble purchased the LIFE SAVERS rights for a paltry $1,500, the audience has seen these words in countless LIFE SAVERS advertisements. Today the mystery of LIFE SAVERS will be solved on the screen. And it has been a mystery, because many times people have wondered: How are the holes drilled in LIFE SAVERS ? Or are they punched out like doughnuts? If so what happens to the centers ? The hole has been one important reason for the success of LIFE SAVERS. It is a tiny bit of nothing, a trade mark on which a 21-million-dollar business has been built.