The relationships between trust, mental skills, and satisfaction among athletes: a study of a gambling-legal bicycle racing business in South Korea

摘要

The purpose of this study was to (1) examine the theoretical relationships between trust, mental skills associated with athletic performance (MSAP), and athlete satisfaction in the context of a gambling-legal bicycle racing business, and (2) provide bicycle racing managers with information and recommendations for improving athlete's satisfaction and retention. A structural equation model test with maximum likelihood estimation was employed to test the relationships among the research variables. In addition, the mediating effect of MSAP on the relationship between trust and athlete satisfaction was examined. Survey data from 328 bicycle racing athletes suggested that trust between constituents has a positive influence on both the MSAP and athlete satisfaction; MSAP has a positive influence on athlete satisfaction; and the MSAP mediates the relationship between trust and athlete satisfaction. The results of this study provide a scholarly contribution to the literature and provide managers with meaningful managerial and policy implications.View full textDownload full textKeywordsgambling-legal bicycle racing, trust, mental skills, athlete satisfactionRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/13606719.2012.674390