Sex role orientation and conflict resolution in the joint purchase decisions of spouses Does ethnicity matter?

摘要

Purpose - The purpose of this paper is to investigate how the effects of sex role orientation (SRO) onrnconflict resolution strategies vary across ethnic groups.rnDesign/methodology/approach - A questionnaire was used with a sample of 295 husbands andrn288 wives of British White, Indian and African Black origin residents of London and Manchester inrnthe UK.rnFindings - The results showed that SRO had a significant impact on conflict resolution strategies forrnboth husbands and wives across the three British ethnic groups. A modern SRO encourages bargainingrnwithin all the three ethnic groups and playing on emotion, disengagement and assertiveness for Indiansrnand African Black husbands. In addition, a modern SRO increases bargaining for African Blacks wivesrnand playing on emotion, supplication and assertiveness for British Whites wivearnResearch limitations/implications - Overall, the paper provides substantial evidence of differencesrnin the use of conflict resolution strategies by husbands and wives from the three ethnic groups.rnOriginality/value - The paper contributes to knowledge about differences in the effects of SRO onrnconflict resolution strategies used in joint purchase decisions for major household durables in arnmulticultural country.