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An investigation of trust in e -banking: Evidence from Taiwan and New Zealand empirical studies

机译:对电子银行信任的调查:来自台湾和新西兰的经验研究的证据

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摘要

Purpose - The purpose of this paper is to understand the connection among trust's antecedents, dimensions and consequences in the context of e-banking. Design/methodology/approach - A survey of 510 and 122 respondents in Taiwan and New Zealand (NZ), respectively, was conducted. Findings - The empirical results indicate that, first, not all trusts' precursors the authors considered have significant influence on generating consumers' trust and, second, that influential weights of these precursors on building consumer trust vary across consumers and cultures. Meanwhile, all factors on the e-banking side hold greatly significant influence on consumers' trust in both NZ and Taiwan cases. Research limitations/implications - Practical and academic implications culled from the empirical results are discussed, and these implications may also be applicable to other information and communication technology (ICT) solutions and innovation banking services. Practical implications - Before banks shift their focus on to trust resources of consumer side, banks are advised to create clients' trust from e-banking side, such as situational normality and structural assurance. Originality/value - This paper takes a holistic view to investigate the links between trust's dimensions, antecedents and consequences in a single research structure, and the implications may also be applicable to other ICT solutions and innovative banking services.
机译:目的-本文的目的是了解电子银行环境下信任的前提,维度和后果之间的联系。设计/方法/方法-分别对台湾和新西兰的510位和122位受访者进行了调查。研究结果-实证结果表明,首先,作者认为并非所有信托的先驱都对建立消费者信任产生重大影响,其次,这些先驱对建立消费者信任的影响力因消费者和文化而异。同时,在新西兰和台湾,电子银行方面的所有因素都对消费者的信任度产生重大影响。研究的局限性/含义-讨论了从经验结果中得出的实践和学术意义,并且这些意义也可能适用于其他信息和通信技术(ICT)解决方案以及创新银行服务。实际含义-在银行将重点转移到消费者方的信任资源之前,建议银行从电子银行方建立客户的信任,例如情况正常性和结构保证。原创性/价值-本文采用整体的观点来研究单一研究结构中信任度,前因和后果之间的联系,其含义也可能适用于其他ICT解决方案和创新的银行服务。

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