Sustainable consumption Insights from the protection motivation (PMT), deontic justice (DJT) and construal level (CLT) theories

摘要

Purpose - While there has been a great deal of research to distinguish the factors that promote the adoption of sustainable consumption, however there has been a very little attention given to the contribution of justice, coping appraisal, and psychological distance. The purpose of this paper is to explore the potential role of deontic justice, protection motivation, and construal level theories to elucidate the green purchase intention.