The importance of consumer perceptions in fashion behaviour

摘要

The study of perception is broken down into several ways of looking at the contrast. Objects are perceived as being comfortable, status oriented, unique or utilitarian. Appearance messages that people perceive are embedded in context, which may be a setting, relationship, the attributes of the wearer and the general culture in which people live and its historic meanings associated with clothing. Clothing serves as a nonverbal form of communication that becomes the basis of judgments about people. The unique sensory quality of a product can play an important role in helping it stand out from the competition. In terms of appearance, perception the overall or aggregate impression that an individual makes is created through the use of fabrics, colours and accessories, all combined in certain way. Not all sensations successfully make their way through the perceptual process.