The key point of the column was that a business can reap some value from a crisis-even one as painful as this pandemic-in the following ways: 1. A crisis can act as an organizational rallying cry and bring laser-like unity of purpose. 2. A crisis can allow or even facilitate the examination of new ideas and the tearing down of outdated or unhelpful paradigms. 3. A crisis can lead to radical re-prioritization of resources.
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