As most in the lubricants business are aware, the intensity of competition has been particularly high over the past decade. There are several reasons why, including consolidation, private label gains, challenges to product differentiation, growth of do-it-forme services, the high fixed costs to blend and distribute lubricants, and the scale a business builds to cover these costs. Although each of these factors intensifies competition in the lubricants business, there is another insidious reality stoking competition, and it's the size of the pie.
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