Books, Bytes, and Business: The Promise of Digital Publishing

摘要

The premise of Books, Bytes and Business: The Promise of Digital Publishing is sound, commendable and timely. For of all the industries currently grappling with technology-initiated change, book publishing arguably faces the most significant challenges. From the digitisation of content to the e-commerce marketplace, publishing is having to deal with change of seismic proportions, the momentum of which is increasing with every new device, application and service that appears on the market. As such, book publishing provides the ideal case-study to explore the shifting commercial landscape and it is credit to the authors of this text that they fully appreciate this and attempt to provide an analysis that contributes to the wider discourse on emergent business models in the digital environment. Such a broad scope however, does have its drawbacks and at times Books, Bytes and Business feels like it's overstretching itself in terms of the range of content it attempts to cover, resulting in some over generic discussion.