A NEW PLAYER IN MARKETING

摘要

In today's World, savvy businesses know that they can no longer just sell a product. Similarly, when a marketplace is roiling with change (like the library field), many companies shift their focus to help it compete-especially (as is the case with libraries) when there is little institutional history to drive that sense of competition. Among the companies and organizations that have stepped up their efforts in recent years to deliver on library support are groups like the American Library Association (ALA) and its Public Library Association (PLA) division, which provide hands-on tools such as the Advocacy Tool-Kit or modifiable templates that support programs like Ready To Read. ProQuest's website too, offers similar promotional templates.