ON DEMAND

摘要

Whether the topic of discussion is electronic resources, collection development policies, or patron-driven acquisition, academic librarians have a history of giving media and video short shrift, argues deg farrelly, media librarian and streaming video administrator for Arizona State University Libraries (ASU). "I personally feel, and have felt for many years, that media is the redheaded stepchild in the academy," says farrelly. Many librarians, he says "are loath to admit that media has value. But it-is used; it's used heavily. We know that faculty want it." Working as AV coordinator/librarian at York College of Pennsylvania for almost 15 years prior to starting his current position at ASU in 1991, farrelly has certainly witnessed a great deal of transition in academic media in terms of formats. Now, opinions about the role of media in the academy may be undergoing a shift as well. Over the past decade, the growth of streaming video has represented a sea change in the U.S. consumer entertainment market. And it is already demonstrating its power as a pedagogical tool, both inside and outside the classroom.