Farmers need a method of permanently identifying their cattle. In fact it is compulsory in many countries and branding has been the tradition method of use for centuries. Ear tags are too easily lost and, like tattoos, can only be read at close quarters. Branding provides a quick, cheap and very permanent mark that is easy to read at a distance. But, whilst branding helps the farmer, it certainly does not help the leather which is left with scars and grain disfigurement.
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