Sky high

摘要

Leather has always played an integral role in defining luxury, and airlines use this association to great effect in all classes of air travel. First and business-class seats predominantly use leather to communicate quality, and enable passengers to subconsciously offset high-priced airfares for a few hours of seat rental. However, leather also has technical and financial benefits that make its use the obvious choice even for economy-class travel. The question must be asked - what factors are driving the airline industry in this connection, and how is the leather industry responding?